by rblakerice | Apr 29, 2021 | Scent Marketing
Now that your properties are opening for business again, it’s time to rethink the overall occupant experience. Enter commercial scent.
Scent is a powerful tool that you can use in your all commercial properties — office facilities, included. It can sway consumer emotions, boost brand awareness, and help you differentiate your space from competitors. Discover how to further utilize commercial scent for reopenings below.
Create a Positive Atmosphere
While some office workers have enjoyed working from home, others are ready to embrace a new hybrid work environment. As the workforce emerges post-pandemic, facility managers can use scent to welcome back office employees.
The power of scent is influential. Scent can evoke consumers’ emotions, feelings, and memories. Scent professionals have even been able to map scents to predictable results. For example, citrus has been linked with energy, lavender with reduced stress, peppermint with stimulation, and cinnamon with improved concentration.
For reopenings, create a positive atmosphere with a commercial scent of your choice. Consider choosing a scent that helps relax occupants; after all, some may feel worried about returning to public spaces. Above all, a positive atmosphere will :
- Improve the overall occupant experience
- Encourage longer office visits
- Boost the number of professional return visits
Scent is a simple yet effective way to create a positive atmosphere that entices workers to keep coming back as the reopening process begins.
Boost Brand Awareness
Brand awareness is critical in the commercial real estate industry. Commercial scent is a subtle way to boost brand awareness, especially since occupants have been away from your spaces for so long. With the help of a recognizable commercial scent, they’ll be able to recognize when they’re in one of your spaces, even if you have multiple properties.
Many top brands use a specific scent across all of their stores. These scents are immediately recognizable no matter which location residents encounter them in. Be sure to choose a scent that matches your brand guidelines and commercial purpose. For example, an office space should have a different scent from a retail facility.
In general, using scent throughout your properties will:
- Make consumers feel welcomed to a familiar space each time they return
- Empower your properties to stand out as uniformly pleasant environments
- Help achieve brand recognition throughout your properties
Boosting brand awareness with commercial scent is an effective way of improving occupant’s ability to recognize your properties no matter where they are.
Differentiate Your Space from Competitors
A lot of commercial spaces are opening at once, which means that consumers suddenly have a lot of options. You have to stand apart from the crowd if you want to attract them to your spaces. Commercial scent is a great tool for differentiating your brand and distinguishing your facility from competitors.
Overall, using a positive commercial scent will:
- Create an atmosphere that produces better experiences than those of your competitors
- Help your brand establish a clear branded scent
- Solidify a head-to-toe brand experience that differs from competitors
Ultimately, a commercial scent is a great way to give your space that extra differentiator, creating a unique experience that will boost your space’s popularity as employees get used to returning to the office.
Using Your Commercial Scent for Reopenings
Reopening your commercial facilities is a great opportunity to create a unique atmosphere that consumers love. Use scent to create a positive experience, boost brand awareness, and differentiate your brand from competitors during the reopening period.
Ready to get your scent strategy started? Get in touch with ScentBridge today!
by rblakerice | Apr 22, 2021 | Case Study, Scent Marketing, Technology
Overview
ScentBridge is the industry leader in intelligent scent systems backed by performance and service delivery. This first-of-its-kind technology has revolutionized the scent marketing industry with its mobile app-enabled access, consistent fragrance delivery, and measurable scent experiences.
Challenge
The COVID-19 pandemic required facility managers to reduce costs and increase efficiencies while still ensuring managers, workers, and other personnel health and safety. The closing and reopening of facilities forced business operations — including scent marketing— to become more flexible to adapt to unprecedented circumstances.
Approach
As COVID-19 forced many businesses to close, ScentBridge was able to remotely power down scent systems using their IoT smart scent solution and 4G cellular connectivity. Competitive systems that required on-site technician visits continued to operate and dispense fragrance into un-inhabited environments and continued to draw power during a time when every expense was critical for economic survival. Once COVID-19 restrictions were lifted, ScentBridge immediately reactivated systems remotely without needed to schedule on-site technicians to hinder the opening process for clients’ facility management teams.
“Facility Managers could quickly check scent off their list of protocols.”
Results
ScentBridge’s smart scent delivery system provided their clients’ facility managers with immediate verification of powered down systems without causing the additional risk of infection from on-site technician visits. Facility managers could quickly check scent off their list of protocols as they were forced to close their doors to guests and promptly turn the system back on once they reopened.
Expect More from Your Smart Scent Delivery.
Stop paying for scent services that only work half of the time.
by rblakerice | Apr 15, 2021 | IOT, Technology
Internet of Things (IoT) technology continues to advance our everyday world. Facilities are seeing more advantages on a larger scale—without having to hire more staff members or overspend their budgets. In essence, these technological advancements are helping facilities and their management do more with less by providing these IoT benefits.
IoT Benefits for Facilities
#1: Get a Real-Time Picture of Performance
Tracking equipment performance is vital. It’s how you ensure your facilities are running smoothly. You have to quickly identify which equipment is wearing out or not working properly, and adjust it, replace it, or order maintenance. IoT devices monitor equipment in real-time, so you can always access an up-to-date picture of your equipment’s overall performance.
#2: Control IoT Tools from Afar
IoT tools can go beyond simple tracking. In many cases, you can also control your equipment from the comfort of your office. You can adjust items like thermostats, scent diffusers, and lighting after reviewing their current status. Adjusting your equipment from afar prevents you from having to travel to the equipment and manually manipulate it.
#3: Automate Simple Tasks
With help from advanced IoT software, you can automate simple tasks for your equipment. For example, you can set a heating system to turn on if your thermostat detects temperatures below a certain point. You can also automate scents to release at a given point of time each day, and stop producing scent if the air saturation reaches a certain level. You can even automate customer notifications like GreaseWatch does when restaurants’ grease traps need to be pumped out.
#4: Make Your Resources Go Farther
By knowing exactly how your equipment is performing, your team can perform maintenance and replace or refill equipment right when it needs it. You can also use the exact amount of labor and resources that your facilities need to meet your goals. Ultimately, IoT helps you more efficiently use your resources, helping them go farther than before.
#5: Work on the Go
You don’t need to be office-bound to access powerful IoT technology. Certain providers let you access your IoT platform on the go from a smartphone or tablet app, as well as from a desktop computer or laptop. With this level of access, you can track equipment performance and make changes while you’re working in the field.
#6: Increase Team Efficiency
IoT helps you pinpoint what needs doing, right when you need to be doing it. This in itself helps your team focus on priority projects, saving time you may have spent tracking equipment performance manually or performing unnecessary maintenance. In addition, IoT platforms centralize facility information in a single central hub. Team members can check the portal to access accurate information, ensuring they’re on the same page. Certain IoT platforms offer built-in collaboration tools, too, so teams can use the platform to organize projects and schedules.
#7: Reduce Costs
Accurate performance tracking, precise equipment controls, automated tasks, and precise resource use all help your business reduce facility costs. You won’t find yourself replacing equipment unnecessarily—or frequently paying high fees for emergency repairs because you missed warning signs. For example, GreaseWatch has set their IoT system to automatically dispatch a pumping truck when their IoT grease interceptor notes that it has reached capacity, saving restaurants and commercial kitchens from costly overflow situations.
#8: Enhance the Customer Experience
IoT technology helps you improve the customer experience, too. Your team can automate key communications, such as order or delivery updates, refill alerts, and billing notifications, so customers are never caught unawares. Plus, with your team’s accurate equipment tracking, customers will rarely have to experience lags in service or problems with your facility performance.
#9: Get Insights Into Business Operations
IoT platforms automatically gather critical data about your facilities. They can let you know how much of each resource you use, and even track revenue and costs side by side. Most IoT platforms will present this information in digestible graphs so your team can review and understand it quickly, gaining key insights with ease.
#10: Make Better Business Decisions
The better you understand your facility’s overall operations and performance, the more informed you and other business leaders will be when making critical business decisions. An IoT platform can provide data and insights that help you make well-informed decisions, potentially even boosting your company’s revenue.
Conclusion: IoT and Your Facilities
There’s no doubt that IoT is a powerful tool and a must-have for cutting-edge facility operations. Ultimately, IoT benefits from a powerful platform will skyrocket your facility management proficiency—and your business’s overall success—without requiring you to overwork your teams or overspend your budget.
by rblakerice | Apr 8, 2021 | Scent Marketing, ScentBridge Spotlight
As your fitness facilities begin to reopen, what are you doing to bring back members into your gyms and studios?
No one could ever predict the impact COVID-19 would have on businesses, especially in the fitness industry. With the many difficult challenges that come with re-opening, like addressing members’ fear of space cleanliness/safety and marketing against home workouts, gyms have taken a massive hit in their financials and business performance.
As members return, everyone should be focusing on welcoming environments while enhancing the member experience. Fitness facilities are now turning to scent to engage more members and provide a better workout environment.
For low cost, gym owners and management can continually elevate their membership experience with scent. In the context of fitness marketing, scent can be a powerful tool in calming fears and reaffirming a clean, safe environment while providing members with an enhanced experience.
Gym managers know membership experience is among the most essential variables in contributing to a business’s strong brand and revenue growth. Deploying scent to enhance members’ overall experience, such as eliminating distracting odors and providing a cleaner, upscale environment, can now be a norm for gyms.
From body odor to rancid workout clothes, gyms have always been a contender for “musky” environments. But the good news is your facility doesn’t have to smell like a sweaty gym. Integrating scent into your members’ experience gives your gym a breath of fresh air — literally. As strong as the reek may be, it’s no match for today’s scent delivery systems. With the ability to control scent delivery everywhere from locker rooms to recovery areas, these systems combat unpleasant odors in your facility.
Scent delivery systems, like ScentBridge’s, provide a clean, aromatic, upscaled environment where members can rejuvenate, recover, and most importantly, focus on their workout. With the right scent delivery system, scent can be a powerful tool to improve your fitness facilities’ business performance as you welcome back members.
Meet Chad Clark
Chad Clark is an innovative, dynamic, sales and marketing leader with 25 years of experience. Chad has a history of leading executive teams of blue chip companies through high-value sales and marketing initiatives. Some of Chad’s most notable deals have included complex transactions in the world of sports, including NASCAR, PGA Tour, NFL, as well as media, retail, and licensing acquisitions in children’s entertainment.
Chad joined Scentbridge in 2015 as one of the first business development executives and has focused on bringing scent marketing to the fitness and franchise verticals to increase customer experience and drive overall brand impressions. Chad has become a trusted resource for his clients, providing best-in-class solutions while meeting the budget needs of the organization he is engaged with.
Chad, is a member of the board of Directors for the United States Restaurant Alliance and has become a trusted resource on sales and marketing for some of the world’s largest private equity companies.
Chad has been married to his lovely wife Tracey for 16 years, is an avid boater, fitness enthusiast, and while not very good, still enjoys playing golf.
by rblakerice | Mar 25, 2021 | Scent Marketing, ScentBridge Spotlight
The gaming industry has always been known for its strong and impactful marketing strategies — with customer experience at the foundation of it all. With a strong pulse on their consumers, casinos know what keeps guests playing and draws them to keep coming back.
Casinos have always exploited sensory marketing, giving players an enormous sensory overload in their facilities. But, the biggest breakthrough in casino marketing has been the adoption of scent. Armed with their carefully crafted fragrances, casinos now using scent to
allow players to relax and elevate their experience even more.
Enhancing the Guest Experience with Scent Marketing
Casino managers know guests’ experiences are among the most essential variables in contributing to a business’s strong brand and revenue growth. For most guests, the expectation when visiting a casino is to have a full-on luxurious experience filled with a fun and immersive atmosphere.
Scent enables an extra layer for that customer experience. The moment a guest walks in, they are struck with a stimulation of senses — the flashing lights, the chimes of the machines, and that consistent, fragrant smell that rejuvenates the urge to play. Casinos can elevate the full-on gaming experience further by reaching their guests at a deep, instinctual level through scent.
Casinos can also use scent strategy to employ more customer loyalty. After selecting a specific scent, gaming facilities will use that fragrance throughout the casino so guests will associate their brand with that specific smell. This scent strategy allows guests to recognize not just the exhilaration of the game— but the thrill of playing at that particular gaming facility.
Meet Jesse Jackson III
Jesse currently serves as ScentBridge’s National Director of Gaming & Resort Sales. With over 30+ years of sales management experience, Jesse has held a variety of sales roles throughout his career, including Sales Director/VP of Sales for AromaSys, Director of National Sales for Yankee Candle Scent Systems and Newell Brands, VP of Sales & Marketing for Innovatech, and Regional Sales Director for RBS Lynk and Moneris.
On top of his 10+ years in the scent marketing industry, Jesse has almost a decade’s worth of experience within the hospitality industry. Jesse began his career in the hospitality/casino industry at the Las Vegas Hilton, where he climbed the management ladder to Director of Hotel Operations. He additionally held a role as Asst. General Manager at the Alexis Hotel in Seattle, WA.
Jesse also spent almost ten years as an entrepreneur, becoming the founder of North Star Lighting and Elite Salon Systems.
