by rblakerice | Nov 11, 2021 | Scent Marketing
Casinos are all about customer experience. From the interior design to the right mix of games, enticing guests to drive real objectives like time on device and loyalty is both an art and a science. When crafting a pleasant sensory experience for their guests, casinos employ scent as a powerful way to deepen the connection with their players.
The Science of Scent in Casinos
A study found that casinos with scent had a 45% greater increase in return players than casinos without scent. Casinos with pleasant smells induced a better mood in guests, making them more likely to play. According to scent experts, scents associated with cleanliness perform best in casinos. Light floral scents, which people consider soothing and relaxing, also perform well. As a result of this research, many leading gaming brands pride themselves on their unique, signature scents. Some even offer their scent as sprays or candles that guests can take home, monetizing their investment.
Also, wearing masks in public has become a new normal. Because of this, businesses are putting even more emphasis on scent marketing. Scent can play a vital role in reducing anxiety and in communicating a sense of cleanliness.
The primary reason that scent marketing is so effective in gaming is that our sense of smell powerfully ties to our emotions and memory than our other senses.
From an investment standpoint, casino brands create a deeper emotional connection with their players when deploying the right scent and doing it the right way.
The Art of Scent in Casinos
For thousands of years, humans have used fragrance to augment experiences. The artistry of fragrance developed along with these practices and was formalized in France several hundred years ago. While the art of perfumery and fragrance designs rests on top of scientific process, the creative piece is what makes a scent experience truly stand out.
Choosing the right scent for a space requires a highly creative collaboration. It combines the business objectives of the user with the experiential and aesthetic elements that support the objective. The scent should be congruent with the other sensory elements. For example, a space with lots of light, bright colors, and clean design would match better to a blend of citrus and aromatics rather than a rich, woody, spicy and complex composition.
The creative process is important and it should also be a lot of fun. Contact our team here at Scentbridge to get started on a scent marketing strategy for your casino.
by rblakerice | Aug 9, 2021 | Scent Marketing
You probably don’t notice the smell of your own home, your own laundry detergent, or even your pets. After all, you experience those scents every single day. But what happens when you don’t notice the smell of your own business or workplace? We’ve all experienced walking into a gym and smelling sweat or walking into an assisted living facility and smelling sanitizer and cleaning supplies. From retail stores to gyms to assisted living facilities, every business has a unique scent that customers notice when they walk in — but you might not even be noticing this smell. With the integration of a scent monitoring system, businesses can gain valuable insights into their olfactory environment, ensuring that their spaces consistently offer pleasant and inviting aromas to visitors.
What Is Olfactory Fatigue?
After smelling an odor for an extended period of time, our brains will become accustomed to the smell and we will no longer notice it. The term “olfactory fatigue” (or “nose blindness”) refers to this tendency to become accustomed to the smells around us. After noticing a new scent, our receptors register the scent as non-threatening, disregard it and look for new scents in as quickly as two breaths. Even the most delicious or foul-smelling odor will eventually fail to become noticeable if we are exposed to it for long enough.
Olfactory fatigue can have a significant negative impact on your business. While you and your employees may have become accustomed to the scent of your facility, customers have not, and they will still notice the scent immediately. Should you be concerned about the performance of your scent, it is important to consider olfactory fatigue before increasing the intensity of your scent. Managing your scent effectively and consistently is a great low-cost, high-impact solution to give your customers a great experience.
Scentbridge’s Solution
Scentbridge uses a guaranteed smart connection to monitor the scent in your facility. This patented IoT technology and Smart Scent Delivery System allows for constantly monitored performance and easy mobile app control via 4G wireless connection. In fact, Scentbridge’s revolutionary technology allows for 99.9% uptime, an unmatched industry standard. As a result, it is easy to prove that your scent distribution is working and making a difference in your business. This transparent, one-of-a-kind service proves that with Scentbridge, you can truly expect more from our services, and we will ensure that you are happy with the scent of your facility.
Scentbridge’s scent distribution platform offers several advantages to ensure your chosen scent performs optimally in your facility:
- Advanced scent monitoring technology allows us to monitor the scent in your facility, thereby ensuring that our systems are working properly.
- We also monitor your air handling systems to sense any changes or issues there.
- We can support A/B tests to gauge customer and employee feedback.
- We can also change the scent to refresh your senses.
Scent and Your Bottom Line
Scent has the power to evoke moods, feelings, and even memories within your customers. It can also leave a powerful brand impression. Getting it right is important, and you can Expect More with ScentBridge to help you get it done.
Our Smart Scent Delivery System ensures appropriate distribution throughout your facility. Our fragrances are designed to deliver precise impressions customizable to the promise of your brand. All of our fragrances are safe and sustainable, and we only work with fragrance suppliers that are part of the International Fragrance Association (IFRA). Contact us for assistance in selecting a fragrance that aligns with your brand.
Conclusion
Scent has a powerful influence on your business. While olfactory fatigue may occur for some of your employees, Scentbridge’s powerful monitoring platform tracks the effectiveness for complete visibility and compliance. Harnessing technology to create powerful and long-lasting scents is a low-cost way to gain customer satisfaction and improve your business.
To learn more about how Scentbridge can help you craft your scent solution, contact us.
by rblakerice | Jun 3, 2021 | Scent Marketing
Scent marketing is a powerful tool. A successful scent marketing strategy can sway consumers’ emotions, encouraging them to buy products or services, stay longer in stores, and keep coming back for more. With effective scent marketing technology, you can increase occupancy and enhance the experience in your senior living facility resulting in a healthier bottom-line.
As you know well, senior living facilities aren’t strictly businesses; they are care centers focused on providing residents with high-quality medical assistance, enriching their lives, and assuring families their loved ones receive care and security. The decision to choose the best senior living facility is more than what’s presented on the back of the brochure; It’s the FULL experience from the very first impression to the continuous “welcome back” with every visit. Knowing that scent is a major factor in the first impression experience, it has a large part to play in your prospects’ decision-making process.
The Power of Scent on Your Bottom Line
Following a time where senior living properties have declined in occupancy due to COVID-19, it’s imperative to provide a clean, welcoming environment to incoming senior occupants and their families. As a result of the pandemic, many families have also realized that it is better for their loved one to be engaged in a quality community than to be home alone. Your team already strives to make seniors feel comfortable and welcomed in your facility by providing top-notch care, rooms that are pleasing to everyone, and community activities. Investing in scent marketing for your senior care facility is a cost-effective, high-impact way to create a fond, memorable experience for new seniors and their loved ones who visit.
Keep Control of the Experience by Controlling the Scent
A clean environment is more important now than ever. However, the antiseptic smell of cleaners and sanitizers tend to give spaces like lobbies and entry areas a cold, institutional feel which can negatively impact the all-important first impression resulting in a lost client.
It sounds simple, but the most important piece of your scent marketing strategy is that you have scent devices with high uptime. Without a working scent system in place, other non-pleasing odors can linger throughout your facility. At ScentBridge, our scent services guarantee a 99% uptime.
Improve Length of Stay for Residents and their Connection to Visitors
Pleasant scents in the air can alleviate stress, soothe disruptive emotions, and enhance your residents’ comfort. Your residents’ visitors can benefit, too. If your facility has a pleasing aroma that improves their spirits, they may increase their visit frequency and length, further boosting residents’ well-being. And as you know well, there’s a critical link between your residents’ emotions and physical health.
Decrease Senior Isolation to Increase Community Activity
Isolation is a big problem in senior living facilities. When isolation rates increase, participation in community activities decreases. You can help residents feel happier between family visits, delicious meals, and community activities by providing a scent that smells familiar and evokes memories. According to Harvard Professor Venkatesh Murthy, “smell and memory seem to be so closely linked because of the brain’s anatomy.” Certain scents can trigger pleasant memories—and help them feel less alone.
Boost Staff Spirits
Your senior living facility’s scent can even affect your staff. A good-smelling workplace can be pleasant to work in, contributing to better spirits all around. Certain scents can boost alertness, increase focus, or even increase performance. In fact, a study found that those who work with computers made 54% fewer typing errors when their workplace was scented with lemon, 33% fewer errors with jasmine, and 20% fewer mistakes with lavender.
3 Steps to Implementing a Scent Marketing Strategy for Senior Living
Successfully executing a scent marketing strategy can be challenging, especially if you don’t have the right technology. Let’s explore the three steps to implementing a successful strategy in your senior living facility.
Step 1: Select a Scent System with Powerful Controls
Simple scented candles, aerosols, or diffusers aren’t going to cut it. Some scent services function adequately but won’t alert you when they are unplugged or malfunction due to equipment failure or human error. Instead of these options, choose an app-controlled scent delivery system that provides high-quality fragrance and fail-proof features. Your system should rely on IoT technology within multiple smart diffusers. They should monitor scent levels, manage fragrance refills, and provide proactive maintenance alerts. In short, use technology to monitor and ensure you are getting what you pay for.
Step 2: Identify a Scent that Matches Your Goals
Next, choose a scent that matches your senior living facility’s overall goals. Consider using familiar fragrances, like apple and cinnamon, to make your facility smell like a home where there’s always fresh pie cooking in the oven. You may want to use tropical scents, like citrus and coconut, to make your facility smell like a luxurious, five-star spa. You may want to use a natural scent, like magnolia or sea spray, to make your facility smell like the great outdoors.
Step 3: Monitor Results and Make Changes
Your scent delivery system should empower you to check metrics like scent intensity, coverage, and air turnover. Track those metrics alongside key performance indicators (KPIs) like Net Promoter Score (NPS) survey results and Customer Satisfaction (CSAT) survey results. Then, you can measure fragrance performance and make subsequent adjustments to improve your scent delivery.
Conclusion: A Successful Scent Marketing Strategy for Senior Living
A successful scent marketing strategy can have many benefits for your senior living facility. It can enhance the environment, improve your residents’ well-being, decrease seniors’ social isolation, and boost staff performance. The right technology and deployment can help you drastically improve your senior living facility overall, improve the lives of your residents, and give comfort to visiting family members reminding them of why they chose your facility in the first place.
by rblakerice | Apr 29, 2021 | Scent Marketing
Now that your properties are opening for business again, it’s time to rethink the overall occupant experience. Enter commercial scent.
Scent is a powerful tool that you can use in your all commercial properties — office facilities, included. It can sway consumer emotions, boost brand awareness, and help you differentiate your space from competitors. Discover how to further utilize commercial scent for reopenings below.
Create a Positive Atmosphere
While some office workers have enjoyed working from home, others are ready to embrace a new hybrid work environment. As the workforce emerges post-pandemic, facility managers can use scent to welcome back office employees.
The power of scent is influential. Scent can evoke consumers’ emotions, feelings, and memories. Scent professionals have even been able to map scents to predictable results. For example, citrus has been linked with energy, lavender with reduced stress, peppermint with stimulation, and cinnamon with improved concentration.
For reopenings, create a positive atmosphere with a commercial scent of your choice. Consider choosing a scent that helps relax occupants; after all, some may feel worried about returning to public spaces. Above all, a positive atmosphere will :
- Improve the overall occupant experience
- Encourage longer office visits
- Boost the number of professional return visits
Scent is a simple yet effective way to create a positive atmosphere that entices workers to keep coming back as the reopening process begins.
Boost Brand Awareness
Brand awareness is critical in the commercial real estate industry. Commercial scent is a subtle way to boost brand awareness, especially since occupants have been away from your spaces for so long. With the help of a recognizable commercial scent, they’ll be able to recognize when they’re in one of your spaces, even if you have multiple properties.
Many top brands use a specific scent across all of their stores. These scents are immediately recognizable no matter which location residents encounter them in. Be sure to choose a scent that matches your brand guidelines and commercial purpose. For example, an office space should have a different scent from a retail facility.
In general, using scent throughout your properties will:
- Make consumers feel welcomed to a familiar space each time they return
- Empower your properties to stand out as uniformly pleasant environments
- Help achieve brand recognition throughout your properties
Boosting brand awareness with commercial scent is an effective way of improving occupant’s ability to recognize your properties no matter where they are.
Differentiate Your Space from Competitors
A lot of commercial spaces are opening at once, which means that consumers suddenly have a lot of options. You have to stand apart from the crowd if you want to attract them to your spaces. Commercial scent is a great tool for differentiating your brand and distinguishing your facility from competitors.
Overall, using a positive commercial scent will:
- Create an atmosphere that produces better experiences than those of your competitors
- Help your brand establish a clear branded scent
- Solidify a head-to-toe brand experience that differs from competitors
Ultimately, a commercial scent is a great way to give your space that extra differentiator, creating a unique experience that will boost your space’s popularity as employees get used to returning to the office.
Using Your Commercial Scent for Reopenings
Reopening your commercial facilities is a great opportunity to create a unique atmosphere that consumers love. Use scent to create a positive experience, boost brand awareness, and differentiate your brand from competitors during the reopening period.
Ready to get your scent strategy started? Get in touch with ScentBridge today!
by rblakerice | Apr 22, 2021 | Case Study, Scent Marketing, Technology
Overview
ScentBridge is the industry leader in intelligent scent systems backed by performance and service delivery. This first-of-its-kind technology has revolutionized the scent marketing industry with its mobile app-enabled access, consistent fragrance delivery, and measurable scent experiences.
Challenge
The COVID-19 pandemic required facility managers to reduce costs and increase efficiencies while still ensuring managers, workers, and other personnel health and safety. The closing and reopening of facilities forced business operations — including scent marketing— to become more flexible to adapt to unprecedented circumstances.
Approach
As COVID-19 forced many businesses to close, ScentBridge was able to remotely power down scent systems using their IoT smart scent solution and 4G cellular connectivity. Competitive systems that required on-site technician visits continued to operate and dispense fragrance into un-inhabited environments and continued to draw power during a time when every expense was critical for economic survival. Once COVID-19 restrictions were lifted, ScentBridge immediately reactivated systems remotely without needed to schedule on-site technicians to hinder the opening process for clients’ facility management teams.
“Facility Managers could quickly check scent off their list of protocols.”
Results
ScentBridge’s smart scent delivery system provided their clients’ facility managers with immediate verification of powered down systems without causing the additional risk of infection from on-site technician visits. Facility managers could quickly check scent off their list of protocols as they were forced to close their doors to guests and promptly turn the system back on once they reopened.
Expect More from Your Smart Scent Delivery.
Stop paying for scent services that only work half of the time.
by rblakerice | Apr 8, 2021 | Scent Marketing, ScentBridge Spotlight
As your fitness facilities begin to reopen, what are you doing to bring back members into your gyms and studios?
No one could ever predict the impact COVID-19 would have on businesses, especially in the fitness industry. With the many difficult challenges that come with re-opening, like addressing members’ fear of space cleanliness/safety and marketing against home workouts, gyms have taken a massive hit in their financials and business performance.
As members return, everyone should be focusing on welcoming environments while enhancing the member experience. Fitness facilities are now turning to scent to engage more members and provide a better workout environment.
For low cost, gym owners and management can continually elevate their membership experience with scent. In the context of fitness marketing, scent can be a powerful tool in calming fears and reaffirming a clean, safe environment while providing members with an enhanced experience.
Gym managers know membership experience is among the most essential variables in contributing to a business’s strong brand and revenue growth. Deploying scent to enhance members’ overall experience, such as eliminating distracting odors and providing a cleaner, upscale environment, can now be a norm for gyms.
From body odor to rancid workout clothes, gyms have always been a contender for “musky” environments. But the good news is your facility doesn’t have to smell like a sweaty gym. Integrating scent into your members’ experience gives your gym a breath of fresh air — literally. As strong as the reek may be, it’s no match for today’s scent delivery systems. With the ability to control scent delivery everywhere from locker rooms to recovery areas, these systems combat unpleasant odors in your facility.
Scent delivery systems, like ScentBridge’s, provide a clean, aromatic, upscaled environment where members can rejuvenate, recover, and most importantly, focus on their workout. With the right scent delivery system, scent can be a powerful tool to improve your fitness facilities’ business performance as you welcome back members.
Meet Chad Clark
Chad Clark is an innovative, dynamic, sales and marketing leader with 25 years of experience. Chad has a history of leading executive teams of blue chip companies through high-value sales and marketing initiatives. Some of Chad’s most notable deals have included complex transactions in the world of sports, including NASCAR, PGA Tour, NFL, as well as media, retail, and licensing acquisitions in children’s entertainment.
Chad joined Scentbridge in 2015 as one of the first business development executives and has focused on bringing scent marketing to the fitness and franchise verticals to increase customer experience and drive overall brand impressions. Chad has become a trusted resource for his clients, providing best-in-class solutions while meeting the budget needs of the organization he is engaged with.
Chad, is a member of the board of Directors for the United States Restaurant Alliance and has become a trusted resource on sales and marketing for some of the world’s largest private equity companies.
Chad has been married to his lovely wife Tracey for 16 years, is an avid boater, fitness enthusiast, and while not very good, still enjoys playing golf.
