The Most Reliable Scent Technology

by rblakerice | Jun 14, 2023 | Scent Marketing

It is critical that scent systems are reliable and that system uptime is maximized to effectively impact customer experience. Other scent providers are unaware of empty scent cartridges or downtime until they find out from the customer, causing disruption in scent services and compromising their customer experience. ScentBridge avoids issues with scent technology and provides reliable service to customers by using advanced patented technology.

Avoiding Issues With Scent Technology

Clearly, the scent of your space strongly impacts your everyday operations. Because of this, you need the best, most reliable technology. Any disruption in scent could affect your business for weeks. If scent stops working due to an equipment malfunction or depletion of scent, it could be weeks before the supplier arrives on-site to fix the problem. Meanwhile, your calming, relaxing atmosphere takes a back seat and distracting odors become more noticeable. As a result, customers might choose not to stay as long. Expect more from your scent partner!
Remember: Your customers more powerfully experience your space through their sense of smell than any of their other senses!

ScentBridge’s Advanced Patented Technology is More Reliable

ScentBridge‘s unique and patented approach sets us far above competitors. Consider the following ways in which ScentBridge outclasses other scent providers:

1. Our monitoring technology gives you a real-time look at how effective the scent systems are working. The Mobile App that controls our systems allows you to monitor scent oil levels, change the scent intensity, and adjust run time schedules easily. We ship fragrance replenishments based on your actual oil levels; so no shortages nor housing of oil overstock.
2. Our Network Operations Center preventatively monitors, identifies and fixes equipment issues, thus catching issues before they occur to minimize or avoid catastrophic failure.
3. Our solutions are monitored and controlled via a cellular-based service connection, enabling us to constantly monitor your scent delivery without relying upon your company’s IT networks for the data connection. This means no risk to your systems.
4. Our smart scent technology ensures that every location has the right fragrance impression, consistently delivered over time and without interruption.

Trust Your Experience to the Experts

Don’t trust just anyone with your scenting experience. Instead, ensure that you’re getting the most reliable and advanced technology to control the experience your customers have with scent. ScentBridge proactively takes care of your equipment to ensure there’s no interruption in your scent system distribution.
To learn more about ScentBridge‘s top-tier technology, contact us.

How to Measure Fragrance Marketing Performance

by rblakerice | May 17, 2023 | Scent Marketing

Scent systems are powerful tools when businesses use them to their strategic advantage. These systems boost your branding through fragrance marketing, giving that extra differentiator in your marketing strategy. So, how can you accurately evaluate your fragrance marketing performance to ensure it’s effectively impacting consumers?

Measuring fragrance marketing performance is a four-step process. With the right commercial scent technology, your team can determine how your fragrance affects customers—and where to make improvements.

Step 1: Pinpoint Your Objective

Using fragrance as part of your marketing plan can be a powerful tool as scents evoke customers’ emotions, feelings, and memories.

Certain fragrances even have predictable results. For example, a light and airy scent puts customers at ease, while a citrus scent makes them feel energetic.

Pinpoint your fragrance marketing objective before doing anything else. Your team needs to be able to strive for a clear overarching goal. Common fragrance marketing objectives include:

• To calm customers
• To interest customers
• To stimulate customers’ appetites

Your brand may already have an objective for how fragrance should intertwine with your marketing strategy. In that case, reexamine it and ensure it holds up to your overall vision for the brand.

Step 2: Determine Your Success Metrics

Metrics make it easy for your team to determine whether or not you’ve hit your ultimate objective. Success metrics must be quantitative, not qualitative — this way, your team can accurately track improvements and observe performance.

Popular fragrance marketing performance metrics include:

• Net Promoter Score (NPS): survey results with generalized customer feedback
• Customer Satisfaction (CSAT): survey results with specific customer feedback on store scent or experience
• Social media post sentiment: customer social posts regarding store experience

For example, if your objective is to make customers feel calm, your team might send customers CSAT surveys asking them to rate the feeling of serenity in your stores from 1-10.

Step 3: Identify Fragrance Components that Impact Metrics

Typically fragrance components can be controlled through your scent delivery system, making them easily adjustable for your team.

You should be able to track and control critical fragrance aspects with your commercial scent technology, including:

• Uptime, or the consistency of fragrance delivery
• Coverage, or the amount of store/square feet reached by your system
• Air turnover speed, or how often your store’s air is replenished
• Scent intensity, or how powerful the scent is being delivered in the space

Identifying these controllable fragrance aspects is the key to measuring your fragrance marketing performance. Once you measure your customers’ initial scent satisfaction levels, you’ll know what you can tweak to make improvements.

Step 4: Measure and Improve Fragrance Marketing Performance

Next, begin gathering data for the success metrics you’ve identified. For instance, if you want to measure NPS data, send an NPS survey. If you want to measure social media post sentiment, begin recording the sentiment of customer social media posts within a certain date range. Review this data. Recognize areas for improvement, then adjust the controllable fragrance aspects you’ve identified.

For example, your team may decide to:

• Increase uptime if your CSAT survey reveals that only half of customers smelled your fragrance during store visits

Fragrance consistency and performance are essential to the effectiveness of scent marketing. To allow experiential branding to be precise and monitored, smart scent systems like ScentBridge’s solution give businesses full control over their ambient fragrances, guaranteeing 100% uptime, performance, consistency, and precise scent levels across all areas within their facilities.

• Boost scent intensity if customers are not detecting fragrance in certain areas.

The management of IoT fragrance diffusion systems, like ScentBridge’s solution, allows organizations to have full control and precision over their fragrance marketing. Using a smartphone or other mobile devices, businesses can manage and monitor scent levels across specific areas of their facilities, ensuring accurate delivery of fragrance impressions everywhere.

Finally, your team should make the changes accordingly, measure your success metrics, and see whether they improved. This kind of continuous process improvement (CPI) can propel your brand to scent success.

The Path to Better Fragrance Marketing Performance

Measuring fragrance marketing performance is a simple process that can be cohesively structured with other marketing tactics. With help from the right scent system, your brand can use this process to create an atmospheric in-store experience that customers flock to.

This article was originally published on January 21, 2021; it has since been updated and republished on May 17, 2023.

The Art & Science of Scent in Casinos

by rblakerice | Nov 11, 2021 | Scent Marketing

Casinos are all about customer experience. From the interior design to the right mix of games, enticing guests to drive real objectives like time on device and loyalty is both an art and a science. When crafting a pleasant sensory experience for their guests, casinos employ scent as a powerful way to deepen the connection with their players.

The Science of Scent in Casinos

A study found that casinos with scent had a 45% greater increase in return players than casinos without scent. Casinos with pleasant smells induced a better mood in guests, making them more likely to play. According to scent experts, scents associated with cleanliness perform best in casinos. Light floral scents, which people consider soothing and relaxing, also perform well. As a result of this research, many leading gaming brands pride themselves on their unique, signature scents. Some even offer their scent as sprays or candles that guests can take home, monetizing their investment.

Also, wearing masks in public has become a new normal. Because of this, businesses are putting even more emphasis on scent marketing. Scent can play a vital role in reducing anxiety and in communicating a sense of cleanliness.

The primary reason that scent marketing is so effective in gaming is that our sense of smell powerfully ties to our emotions and memory than our other senses.

From an investment standpoint, casino brands create a deeper emotional connection with their players when deploying the right scent and doing it the right way.

The Art of Scent in Casinos

For thousands of years, humans have used fragrance to augment experiences. The artistry of fragrance developed along with these practices and was formalized in France several hundred years ago. While the art of perfumery and fragrance designs rests on top of scientific process, the creative piece is what makes a scent experience truly stand out.  

Choosing the right scent for a space requires a highly creative collaboration. It combines the business objectives of the user with the experiential and aesthetic elements that support the objective.  The scent should be congruent with the other sensory elements. For example, a space with lots of light, bright colors, and clean design would match better to a blend of citrus and aromatics rather than a rich, woody, spicy and complex composition.

The creative process is important and it should also be a lot of fun. Contact our team here at Scentbridge to get started on a scent marketing strategy for your casino.

How Scent (or Lack of) Impacts the Business Performance for Senior Living Facilities

by rblakerice | Jun 3, 2021 | Scent Marketing

Scent marketing is a powerful tool. A successful scent marketing strategy can sway consumers’ emotions, encouraging them to buy products or services, stay longer in stores, and keep coming back for more. With effective scent marketing technology, you can increase occupancy and enhance the experience in your senior living facility resulting in a healthier bottom-line.

As you know well, senior living facilities aren’t strictly businesses; they are care centers focused on providing residents with high-quality medical assistance, enriching their lives, and assuring families their loved ones receive care and security. The decision to choose the best senior living facility is more than what’s presented on the back of the brochure; It’s the FULL experience from the very first impression to the continuous “welcome back” with every visit. Knowing that scent is a major factor in the first impression experience, it has a large part to play in your prospects’ decision-making process.

The Power of Scent on Your Bottom Line

Following a time where senior living properties have declined in occupancy due to COVID-19, it’s imperative to provide a clean, welcoming environment to incoming senior occupants and their families. As a result of the pandemic, many families have also realized that it is better for their loved one to be engaged in a quality community than to be home alone. Your team already strives to make seniors feel comfortable and welcomed in your facility by providing top-notch care, rooms that are pleasing to everyone, and community activities. Investing in scent marketing for your senior care facility is a cost-effective, high-impact way to create a fond, memorable experience for new seniors and their loved ones who visit.

Keep Control of the Experience by Controlling the Scent 

A clean environment is more important now than ever.  However, the antiseptic smell of cleaners and sanitizers tend to give spaces like lobbies and entry areas a cold, institutional feel which can negatively impact the all-important first impression resulting in a lost client. 

It sounds simple, but the most important piece of your scent marketing strategy is that you have scent devices with high uptime. Without a working scent system in place, other non-pleasing odors can linger throughout your facility. At ScentBridge, our scent services guarantee a 99% uptime.

Improve Length of Stay for Residents and their Connection to Visitors

Pleasant scents in the air can alleviate stress, soothe disruptive emotions, and enhance your residents’ comfort. Your residents’ visitors can benefit, too. If your facility has a pleasing aroma that improves their spirits, they may increase their visit frequency and length, further boosting residents’ well-being. And as you know well, there’s a critical link between your residents’ emotions and physical health.

Decrease Senior Isolation to Increase Community Activity

Isolation is a big problem in senior living facilities. When isolation rates increase,  participation in community activities decreases. You can help residents feel happier between family visits, delicious meals, and community activities by providing a scent that smells familiar and evokes memories. According to Harvard Professor Venkatesh Murthy, “smell and memory seem to be so closely linked because of the brain’s anatomy.” Certain scents can trigger pleasant memories—and help them feel less alone.

Boost Staff Spirits

Your senior living facility’s scent can even affect your staff. A good-smelling workplace can be pleasant to work in, contributing to better spirits all around. Certain scents can boost alertness, increase focus, or even increase performance. In fact, a study found that those who work with computers made 54% fewer typing errors when their workplace was scented with lemon, 33% fewer errors with jasmine, and 20% fewer mistakes with lavender.

3 Steps to Implementing a Scent Marketing Strategy for Senior Living 

Successfully executing a scent marketing strategy can be challenging, especially if you don’t have the right technology. Let’s explore the three steps to implementing a successful strategy in your senior living facility. 

Step 1: Select a Scent System with Powerful Controls

Simple scented candles, aerosols, or diffusers aren’t going to cut it. Some scent services function adequately but won’t alert you when they are unplugged or malfunction due to equipment failure or human error. Instead of these options, choose an app-controlled scent delivery system that provides high-quality fragrance and fail-proof features. Your system should rely on IoT technology within multiple smart diffusers. They should monitor scent levels, manage fragrance refills, and provide proactive maintenance alerts. In short, use technology to monitor and ensure you are getting what you pay for.  

Step 2: Identify a Scent that Matches Your Goals

Next, choose a scent that matches your senior living facility’s overall goals. Consider using familiar fragrances, like apple and cinnamon, to make your facility smell like a home where there’s always fresh pie cooking in the oven. You may want to use tropical scents, like citrus and coconut, to make your facility smell like a luxurious, five-star spa. You may want to use a natural scent, like magnolia or sea spray, to make your facility smell like the great outdoors. 

Step 3: Monitor Results and Make Changes

Your scent delivery system should empower you to check metrics like scent intensity, coverage, and air turnover. Track those metrics alongside key performance indicators (KPIs) like Net Promoter Score (NPS) survey results and Customer Satisfaction (CSAT) survey results. Then, you can measure fragrance performance and make subsequent adjustments to improve your scent delivery. 

Conclusion: A Successful Scent Marketing Strategy for Senior Living

A successful scent marketing strategy can have many benefits for your senior living facility. It can enhance the environment, improve your residents’ well-being, decrease seniors’ social isolation, and boost staff performance. The right technology and deployment can help you drastically improve your senior living facility overall, improve the lives of your residents, and give comfort to visiting family members reminding them of why they chose your facility in the first place.